The market, the lead math, the margins, and what you put in versus what it could return over three years. Every figure below moves with your own inputs.
Third-party figures, sourced below each card.
small businesses in the U.S., 6.3M of them with employees.
U.S. SBA Office of Advocacy, 2024 Small Business Profiles (Census 2021 data).of small business owners say finding new customers is a top marketing challenge.
Constant Contact & Ascend2 survey of 1,335 small business owners, Feb–Mar 2024.average cost per lead from Google search ads across industries. Home services: $90.92. Roofing: $228.15.
WordStream / LocaliQ 2025 search ads benchmarks.home projects matched to pros through one platform in a year, with about 168,000 pros paying for matches or ads.
Angi Inc. Form 10-K, fiscal year 2024.You source qualified leads and sell them to local businesses on a pay-per-lead basis. The gap is your margin.
Gross margin = revenue minus lead cost (and AI delivery cost, if used), before program fees, business expenses and taxes.
Enter the upfront and monthly amounts from your call.
Business expenses from section 3 are counted as running costs, not invested capital.
MOIC is how private equity measures a deal: total value created divided by the capital put in. Here, value is the cash profit the business produces, plus what the business itself could be worth if you sold it.
| End of | Capital in | Cash profit | MOIC, cash only | Business value | MOIC with value |
|---|
Cash profit = gross margin minus business and variable expenses (before program payments and taxes). Business value = the last 12 months of profit after all costs, including any program payments in that period, × the sale multiple. MOIC = (cash profit + business value) ÷ capital in. A sale value is hypothetical: there is no guarantee a buyer exists or would pay that multiple.
Average monthly deal size across 25 business owners in August 2026.
RGN internal data for that one month. It is an average for that month, not a typical or expected result.
This page is an illustrative tool, not a projection, promise or guarantee of income. Figures depend entirely on the inputs you choose, including the sale multiple, which is hypothetical. Actual results vary by niche, market, your effort and skill, buyer retention and costs not modelled here, and there is no guarantee of any income. The $5,800 benchmark reflects one month of internal data and is not typical. Market figures are third-party data cited on each card. Nothing here is financial, legal or tax advice.